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What Is Sales Engagement?
Sales Engagement is the consistent and systematic execution
of your living sales playbook
- Executing a series of sales activities called "cadences" that combine phone, email, social media communication, and integrations with other sales tools to deliver a more relevant and personalized experience for the buyer.
- It’s also coordinated, meaning that messaging from everyone—from the AE to your SDRs, executives, and marketing folks—is, figuratively and literally, on the same page.
- It’s scientific, repeatable, scalable, process-oriented, and steeped in calculated projections.
- It’s also human, empathetic, engaging, informed, and account-based, placing high priority on personal client relationships.
- It’s reactive, adaptive, living, and customer-centric. It’s is anything but robotic: it’s hands-on.
