Taking sales engagement
personally.
One client at a time
Read more on how to build quality, personal
sales relationships while also increasing your sales.
sales relationships while also increasing your sales.
What Is Sales Engagement?
Sales Engagement is the consistent and systematic execution
of your living sales playbook
- Executing a series of sales activities called "cadences" that combine phone, email, social media communication, and integrations with other sales tools to deliver a more relevant and personalized experience for the buyer.
- It’s also coordinated, meaning that messaging from everyone—from the AE to your SDRs, executives, and marketing folks—is, figuratively and literally, on the same page.
- It’s scientific, repeatable, scalable, process-oriented, and steeped in calculated projections.
- It’s also human, empathetic, engaging, informed, and account-based, placing high priority on personal client relationships.
- It’s reactive, adaptive, living, and customer-centric. It’s is anything but robotic: it’s hands-on.
Is YOUR business the best it can be?
What changes should you be making to your sales playbook that will result in a significant uptick?
